Drinking Coffee Has Health Benefits, So when we first gone to live in Madrid, I found life here very different than in San Francisco. The people in Madrid are very relaxed, so casual, so considering family and “non-work” talk. The women dress excellent. Just to walk neighborhood having a pram means being clothed inside latest fashion and high heels. Hair is always styled and make-up always perfect.
The goat herder realized that his goats were having some strange side effects after eating and enjoying certain berries. The animals gave the impression to have much more energy and displayed hyperactive behavior. He believed that these weird berries had magical properties and took the crooks to the village elders. After boiling them, the elders also experienced the magical unwanted effects and began consuming this beverage on a regular basis. And so the beverage we love to every day was developed.
Same with the coffee bean industry. In the late 1980’s, there is no price regulation build yet. On average, farmers were only paid $0.60 per pound of raw coffee beans. They were spending way higher in growing coffee than they find yourself selling it for. This resulted to many it not exclusively small farmers to get on or below the poverty line. They were doing all the work but just weren’t fairly compensated correctly.
There are still many glossy commercials on British television promoting the virtues of instant coffee. This may have tricked the public into placing by using these a lousy beverage? There are two or three very large commercial brands who have captured a lot of the market and still have no goal of letting their sales slip.
In fact, there are many of other things built into making the real difference, but overall it’s the commitment from the owner to excellence right through the task – from sourcing of great coffee through to well-roasted and blended beans, the freshness with the coffee – and the perfect shot that the great barista offers at the end in the process!